Phew! Programmitcally deploying Cloud Run services should be easy but it didn’t find it so. My issues were that the Cloud Run Admin (!) API is poorly documented and it uses non-standard endpoints (thanks Sal!). Here, for others who may struggle with this, is how I got this to work. Goal Programmatically (have Golang, Python, want Rust) deploy services to Cloud Run. i.e. achieve this: gcloud run deploy ${NAME} \ --image=${IMAGE} \ --platform=managed \ --no-allow-unauthenticated \ --region=${REGION} \ --project=${PROJECT} TRICK --log-http is your friend