<3 Google but there’s quite often an assumption that we’re all sitting around the engineering table and, of course, we’re not.
Cloud Endpoints is a powerful offering but – IMO – it’s super confusing to understand and complex to deploy.
If you’re familiar with the motivations behind service meshes (e.g. Istio), Cloud Endpoints fits in a similar niche (“neesh” or “nitch”?). The underlying ambition is that, developers can take existing code and by adding a proxy (or sidecar), general-purpose abstractions, security, logging etc.